Nokia 808 PureView Launching In Pakistan Today?
Nokia Pakistan is quite hush hush over the matter and they have made sure that none of the bloggers and techies invited to the event spill the beans on what to expect from the big product launch scheduled to start in Karachi today.
We at LBR, however, can make our guesses. Nokia promised that it would be launching the 808 in select countries in May.
So, one assumption could be that today’s Pakistan launch is going to be about Nokia’s revolutionary new phone, the 808 Pureview.
the first smartphone in the world with a 41 megapixel camera, which is set to revolutionize high-end imaging in the smartphone sector.
The smartphone uses a new technology originating from satellite imaging called Pixel Oversampling and combines Carl Zeiss’ exclusive optics and Nokia’s advanced algorithms, which combined will offer an unprecedented high-end imaging experience in a smartphone.Since its global launch in February, the Nokia 808 PureView has received multiple awards, including Best New Mobile Device at Mobile World Congress 2012, as well as an award for Best Imaging Innovation for 2012 from the Technical Image Press Association (TIPA).
Mandar Bhide, General Manager, Nokia Middle KSA and Yemen said: “We are delighted to launch Nokia 808 PureView, an advanced smartphone full of advanced and exciting features, which is a testament to Nokia’s commitment to delivering innovative mobile phone products for consumers across the globe, and to imaging enthusiasts in Saudi Arabia.”
“Nokia’s global strategy for growth focuses on a new winning smartphone strategy; such as the innovation we witnessed today with Nokia 808 PureView. This is a key part of this strategy as it pioneers new technology in smartphone handsets and sets a new benchmark for innovations in high-end imaging,” he added.
On the other hand, today’s “first global launch in Pakistan” could also be to launch a new mid-range smartphone for the Pakistani market. Nokia is advertising this as “the first time ever Global Handset Launch in Pakistan”. So, which phone could they be bold enough to launch in Pakistan first, before the rest of the world? Hmmm…
With Nokia share price hitting an all time low, it might be a huge gamble by Nokia to launch a new product in Pakistan. But if you think about it, countries like Pakistan and India and also Russia, are where a major share of Nokia’s market still exists. US, UK and many others moved beyond the Nokia smart phones a long time ago and this might just be the move that will help save Nokia.
Well, we’ll have to wait and see if this bold step really helps Nokia’s case in the smart phone market or is just another waste of money, considering the lavish preparations for the event in Karachi.
What do you think?