Nokia Microsoft Alliance – Let the Phones Begin
On the left, we have the combined power of Apple iOS, Google Android and the Blackberry with many others; on the right we have the Nokia with its new partner Microsoft Windows Phone 7. The stage is set for the biggest battle since err, since the ant declared war on the elephant? Nokiosoft or Microkia, whatever they decide to call it, is a way to gain a stronghold in the biggest market in the world: smartphones.
Doubtless, the Windows Phone 7 is being marketed as being the next best thing by Microsoft and consumers seem to be looking forward to it. Stephen Elop, a former Microsoft employee and new CEO of Nokia, recently fueled rumors of a potential alliance with his (almost) acceptance of Nokia’s failed strategies. The announcement of the partnership today, has finally sealed it the death of Nokia’s own platform and its countless faults.
Interestingly, a partnership had been struck earlier in August 2009 when Stephen Elop was Microsoft’s Business Division Director. Now that Elopis Nokia’s CEO, he seems to be in a better position to revive it from the ashes.
This collaboration between the two companies is only the first step. An alliance with Microsoft doesn’t only mean that Nokia smartphones will use the Windows Phone 7 platform, it also opens a whole new set of opportunities for Nokia in terms of Microsoft services. Think about the potential of Bing harnessed on a Nokia phone with Windows Phone 7. This how both companies intend to utilize this new friendship:
Under the proposed partnership:
• Nokia would adopt Windows Phone as its principal smartphone strategy, innovating on top of the platform in areas such as imaging, where Nokia is a market leader. • Nokia would help drive the future of Windows Phone. Nokia would contribute its expertise on hardware design, language support, and help bring Windows Phone to a larger range of price points, market segments and geographies. • Nokia and Microsoft would closely collaborate on joint marketing initiatives and a shared development roadmap to align on the future evolution of mobile products. • Bing would power Nokia’s search services across Nokia devices and services, giving customers access to Bing’s next generation search capabilities. Microsoft adCenter would provide search advertising services on Nokia’s line of devices and services. • Nokia Maps would be a core part of Microsoft’s mapping services. For example, Maps would be integrated with Microsoft’s Bing search engine and adCenter advertising platform to form a unique local search and advertising experience • Nokia’s extensive operator billing agreements would make it easier for consumers to purchase Nokia Windows Phone services in countries where credit-card use is low. • Microsoft development tools would be used to create applications to run on Nokia Windows Phones, allowing developers to easily leverage the ecosystem’s global reach. • Nokia’s content and application store would be integrated with Microsoft Marketplace for a more compelling consumer experience.
Steve Ballmer, Microsoft’s Chief Executive said, “I am excited about this partnership with Nokia…Ecosystems thrive when fuelled by speed, innovation and scale. The partnership announced today provides incredible scale, vast expertise in hardware and software innovation and a proven ability to execute.”
Will Microsoft be able to help Nokia rise again? Although both companies believe that this partnership will result in a better capability to take on the prowess of Android and Apple, it is worth remembering that Apple is, well, Apple and it is not easy to take on Apple. Google and its Android do seem to be in a fairly good position to compete with Apple in the market, and for the new Microsoft – Nokia team to take on both of them is rather ambitious. According to a statement by a Google engineer,
“…Two turkeys do not make an eagle”
We would say that sounds a bit too much like jealousy for Nokiosoft, or Microkia, and maybe even a hint of apprehension from Google and its Android. Though there have been no statements from Apple about this new deal yet, it would be interesting to hear what Steve Jobs would say. We’ll keep an eye on what their plans are for world domination.