Guitar Hero Killed to Gain Facebook Kind of Popularity?
It seems Guitar Hero will never see the light of 2011. Halting all work being done on the development of a 2011 release, Activision has closed shop on the Xbox360 and PS3 music game.
In a press release, today, Activision announced that,
“due to continued declines in the music genre, the company will disband Activision Publishing’s Guitar Hero business unit and discontinue development on its Guitar Hero game for 2011. The company also will stop development on True Crime: Hong Kong™. These decisions are based on the desire to focus on the greatest opportunities that the company currently has to create the world’s best interactive entertainment experiences.”
Bad news for Guitar Hero, DJ Hero and True Crime fans but thats how the market works. The company, Activision, has noted more revenue and popularity for its online multi player games like World of Warcraft and Call of Duty leading them to make this decision. Perhaps this would mean better maps for WOW and improved graphics and gameplay for both WOW and Call of Duty.
One element in this release however, does tell us how facebook is considered as a yardstick for measuring all sorts of online success. The statement says
since Call of Duty: Black Ops was launched in November players have spent an average of 52 minutes per day playing online, roughly equivalent to the 55 minutes that the average user spends each day on Facebook.
Guitar Hero, DJ Hero and True Crime failed to get Activision the attention they wanted and now, spotting a better way to promote business they have decided to focus on online gaming. To clarify, I’m not saying this is a bad step, it is actually the way business works. You look at your options, decide what works and what doesn’t and move on. Activision may have made a very useful decision when it comes to their business.
What remains to be seen is how the employees of the Activision Guitar Hero, DJ Hero and True Crime disbanded teams are going to say. There are also rumors about Freestyle, the makers of DJ Hero, being hit with layoffs due tot his decision.